Even before the boom of ecommerce, product returns – and the policies and procedures retailers built around them – were ubiquitous. As ecommerce has continued to shape the retail environment, those policies have become more liberal. Indeed, market participants realize that returns are part of human behavior. An estimated 40% of consumers purchase products with the intention of returning them. The consensus within the retail industry is that the flexibility of product return policies plays a crucial role in consumers’ decisions to do business with a particular brand or retail outlet.