Publisher: NRF & Happy Returns
Published Date: Sep 2024
Today’s customer journey includes an increasingly important landmark: Returns. Whether it’s considering return policies before making a purchase, embracing omnichannel return options or deciding to become a repeat customer based on a returns experience, consumers are influenced by returns at nearly every decision point in the path to purchase. Retailers are responding by investing in a variety of innovative returns options. But, at the same time, they are facing growing costs for managing and processing returns. This is only complicated by the prevalence of fraudulent and abusive returns practices. To understand this shifting landscape, NRF and Happy Returns, a UPS company, explored both consumer and retailer perspectives and priorities for the returns experience.