Managing in Reverse: The Strategic Importance of Reverse Logistics - Re-released | White Papers & ReportsDetails
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There are some unmistakable truths about top corporate execs. CEOs and EVPs love to walk the aisles of their stores, which are shiny and freshly waxed in anticipation of their "surprise" visit. Yet, on such field trips, they rarely see the stock rooms, and they are often hustled past the return counter. Likewise, they ride around the distribution center, seeing "neatness" on parade - rack after rack of new merchandise. But they are not afforded the same "royal treatment" when they tour their firm's return processing area. (3 pages)
Author: David C. Wyld, Southeastern Louisiana University