Rich joined Cisco in January of 2019, after a 17-year career with Verizon Wireless. He leads a global team focused on leveraging Reverse Logistics to achieve Cisco’s Circular Economy goals. Rich continues to transform Cisco’s Reverse Logistics operations & evolve the way they collaborate with internal and external partners. He uses a data-driven approach, combined with advanced technology tools, in order to optimize the returns process, enhance physical & data security, and accelerate the economic benefit. His team has increased their contribution to revenue, improved their impact on Cost of Goods Sold and elevated the overall customer experience. Prior to joining Cisco, Rich developed & lead Verizon’s trade in and monetization strategies for their B2B, retail, indirect & online programs for over 9 years. He developed the direct to consumer grading logic and enabled them to be the first U.S. Wireless carrier to sell product in “Good, Better, & Best condition” on ebay/Amazon.