With over 20 years’ experience in marketing, retail and wireless, Michelle James is no stranger to building things from the ground up. After 8 years spent creating innovative sales solutions and in-store campaigns as Marketing Director for Levi Strauss & Co., Michelle lived “a marketer’s dream” as part of the team that helped mobile phone company Nokia climb to #1 global market share. Since then, Michelle has supported wireless retailers nationwide in community building, event production, brand management. For the past five years she has rallied the entire wireless repair community together to facilitate industry recognized standards impacting greater efficiencies in the reverse logistics supply chain for wireless devices. Aftercare of wireless devices should no longer be an afterthought in the overall lifecycle of device management.