Message from the Editor

I recently read an article online titled “The First Billboard in the World to Make Drinking Water out of Thin Air”. At first, my thought was “what kind of joke or scheme is this article taking me to?”, but after having several friends suggest I read it, I was so impressed with the creative idea, technology, and success when the thought was carried through. The billboard was in Peru and is helping residents there get clean water, where water has been lacking.

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After reading something like this, I can’t help but think of what other problems in this world can be fixed by putting some creative thought into it. Can we solve world hunger, homelessness, and poverty? In our Reverse Logistics industry, companies are following e-waste laws and doing all they can to make sure their products end up in the right place. We often hear the term, Reduce, Reuse, Recycle to remind us of what to do with trash. Many companies are now starting to think more about how they make their products and packaging more green so when it comes to the end of that product’s life, it not only doesn’t end up in a landfill, but can be more easily taken care of and properly disposed of in a safe and green matter. If our sustainability ideas come at the beginning of a product, then the end of the product’s life will have a much better outcome for us and our planet.

Thank you, Felecia Przybyla editor@rla.org

Felecia is RLA's Director of Media.  She has been with the company since 2010 and has held a variety of roles within RLA.  She started out working with speakers the first few years and is currently managing all Media needs including Editor of the RL Magazine, the RLA Smarter World e-News, monthly Events emails, social media and now directs the annual RLA Conf & Expo in Las Vegas.