Joyce Cruts
VP Supply Chain & Operations
Bio
Joyce Cruts Vice President of Supply Chain & Operations for Acer America Corporation is responsible for leading the company’s E2E Supply Chain & Operations for the Americas, including their reverse. She has over 20 years’ experience resolving complex operation processes in consumer electronics. Joyce relocated over 10 years ago to the United States from Italy to uplift the North American region ‘s Consumer Returns. The vision was to reduce returns and lessen the impact of manufactured goods on the environment, the goal: zero landfill waste, at the same time, it was her mission to improve consumer satisfaction rates. The approach she uses sounds simplistic: Foster teamwork, listen carefully, look at the facts and use a “handshake approach” with departments and external teams. Many people are extremely focused on the ‘how’ and ‘what’, however she has observed the ‘why’ is of key importance. When you understand the ‘why’, the ‘how’ and the ‘what’ follow organically, and with easier buy‐in. When done right, there is nothing that cannot be accomplished. She believes early career experiences have led her to this moment of working as a global citizen and business executive. Having lived in multiple countries like The Netherlands, Italy, Norway, Hungary and Czech Republic, speaking multiple languages, leading multiple roles within the industry has given her a unique perspective for innovative change. Travelling for business around the globe, learning and understanding how to negotiate and approach other cultures, has been another crucial factor to her success. She completed a dual degree program in International Marketing and International Management, as well as an Erasmus-degree in International Economics. This has helped her to be well‐balanced in a wide variety of aspects. She is a member of the Reverse Logistics Association (RLA) board as well as Co-Chair of the Consumer Products Committee. Thinking of how she can contribute more to Planet Earth and the community includes a mindset of sustainability. “We have ONE earth. We are all human beings living on this planet and we all need to take care that our children can continue to live on this planet in harmony and peace.”