The Advantage of Being Small, Mighty, and Fast within HP

March 2, 2022

This episode was recorded at the 18th annual Reverse Logistics Association Conference and Expo in Las Vegas, the center returns management, reverse logistics, and more.

Host Scott Luton was joined by Julie Ryan, Senior Manager of North America Returns and Remarketing with HP, and Reid Ginzel, Remarketing Program Manager at HP.

Their team handles forecasting, planning, and determining a strategy for the returns that are likely to come back. They also work with HP’s customers on return requests, approvals, and remarketing and selling products again with HP’s warranty.

In this conversation, Julie and Reid talk about:

• How the HP remarketing team turned the pandemic into an opportunity to increase awareness of their brand internally
• The strategy that goes into determining which channel refurbished goods should be placed in
• Tracking shifts in demand and return patterns.

Watch or Listen here:  https://supplychainnow.com/advantage-small-mighty-fast-hp-844/