RLA News & Views

‘This year feels so normal’: Thanksgiving Shopping Weekend Expected to Reach Pre-Pandemic Levels

November 23, 2022

Even with inflation and most retailers now closed on Turkey Day, Black Friday continues to spell big business.

The National Retail Federation (NRF) predicts about 166 million people plan to go shopping at some point between Thanksgiving and Cyber Monday. That’s an increase of eight million people from last year. Of those expected to shop over the weekend, 69% plan to do it on Black Friday.

“This year feels so normal,” said Ron Lembke, associate professor of supply chain management and business analytics at the University of Nevada Reno. “I think a lot of people just think ‘Yeah, thank goodness, we finally get to have a normal Christmas.”

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