The Business of Returning Things
June 23, 2021
Stop treating the returns process as an unavoidable cost of doing business. Instead, look at it as a strategy to build a winning customer experience.
By Robin Barrett Wilson, Oliver Stocks, Cindy Waxer
It used to be that surly cashiers, crumpled receipts, and lengthy negotiations determined if a customer could return an unwanted item, whether it was a pair of ill-fitting jeans or a malfunctioning toaster.
Read the article here: https://insights.sap.com/business-of-returning-things/