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June 11, 2025
eBay’s 'Endless Runway’ campaign won Gold in Sustainability & Responsibility at The Drum Awards for Marketing, flipping the fashion industry’s focus on newness by showcasing pre-loved pieces in major fashion weeks, driving a 11% increase in pre-loved fashion sales.
Read the article here: https://www.thedrum.com/awards-case-study/how-ebays-sustainable-runway-redefined-fashions-future