RLA News & Views

How Amazon Uses AI Innovations to Stop Fraud and Counterfeits

Amazon

March 25, 2025


Since 2021, Amazon’s annual Brand Protection Report has showcased our efforts to protect customers, brands, and selling partners from counterfeit products. In its fifth year, the report continues to demonstrate how the combination of industry-leading technology and strategic partnerships are successfully stopping bad actors and making an impact beyond Amazon’s store.


Read the article here: https://www.aboutamazon.com/news/policy-new-views/amazon-brand-protection-report-2024-counterfeit-products