Will virtual fitting rooms push Walmart to the fashion forefront?

Retail Dive: Retail News and Trends

June 24, 2021

The big-box retailer and other brands have joined the space in hopes consumers find the perfect fit before purchase.

"In a simple way of saying it, if you make it easy for people to shop online, they will, and they'll [make a] return at three to four times the rate of brick-and-mortar stores," said Tony Sciarrotta, executive director of the Reverse Logistics Association. The rise in returns directly relates to unmet expectations, and if retailers "figure out a way to make sure that you meet or exceed your customer's expectations when that package arrives on their front porch, then you've found the Holy Grail."

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