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eBay Launches New Resell Button to Drive Circular Fashion

May 17, 2024

eBay has launched a new “resell on eBay” feature as part of its commitment to a circular economy for fashion.

When a user scans the Digital ID on a product’s smart label, a “resell your garment” button is displayed on the item’s digital profile.

Once a user clicks on the button, they will be directed to check the authenticity of the item through an AI-based authentication system by signing in with their eBay account.

When the authentication process is complete, an eBay listing will be pre-filled with information from the brand about the item.