94% of Consumers Plan to Spend the Same or More Online This Season: Survey

November 29, 2024

Inmar Intelligence releases its Pre-Holiday E-Commerce Survey Report. This survey, which included responses from 1,000 shoppers and 300 retailers, sheds light on the evolving landscape of holiday shopping and the critical need for alignment between consumer expectations and retailer strategies.

"Traditionally, price has been the dominant factor influencing online shopping behavior; however, our latest findings demonstrate that convenience has emerged as a critical driver, holding equal weight in consumer decision-making," says Thomas Borders, vice president and general manager of product lifecycle solutions at Inmar. "Retailers must proactively align their offerings with consumer preferences—especially when it comes to convenience and the returns experience—to thrive in an increasingly competitive landscape.”

Read the article here: www.sdcexec.com/sourcing-procurement/sourcing-solutions/news/22927454/inmar-intelligence-94-of-consumers-plan-to-spend-the-same-or-more-online-this-season-survey