Powered By Trove, Workwear Maker Carhartt Expands Resale Program

February 28, 2024

When it comes to pre-loved apparel, luxury products steal the limelight, on platforms such as The RealReal and Fashionphile. But Carhartt, in partnership with Trove, the market leader in branded resale, is expanding its pre-worn program. Founded in 1889, Carhartt manufactures durable gear that’s meant to last a lifetime.

Carhartt Reworked is the the first branded resale site in the workwear industry, dedicated to extending the life of apparel, reducing clothing waste, and keeping previously worn and slightly imperfect clothing out of landfills.

While trade-in have only been possible through stores, Carhartt will begin accepting mail-in products. Since launching in March of last year, Carhartt Reworked has engaged with over 22,500 working people across all 50 states in the U.S. The Detroit-based brand has extended the life of more than 43,000 garments and kept more than 68,000 products out of landfills, the company said.

“With Trove’s industry-leading expertise and ability to process millions of items efficiently via its Recommerce Operating System, we anticipate the program continuing to grow,” said Gretchen R. Valade, director of sustainability at Carhartt. “We’re excited to see what the future has in store and how many garments we can extend the life of."

Read the article here: https://www.forbes.com/sites/sharonedelson/2024/02/28/powered-by-trove-workwear-maker-carhartt-expands-resale-program